Email marketing is a very effective digital marketing strategy where you send your message to your potential or current customer through email. It serves as a powerful development tool for creating, managing, sending & tracking newsletters and email campaigns. The key objective of email marketing for most businesses is to create brand awareness, built loyalty, new customer acquisition and customer retention.
Email marketing usually involves sending advertisements, requesting business and soliciting sales or donations. Emails are said to be the #1 communication channel as over 90% of the digital population checks their mailbox daily. Keeping in touch with customers on a regular basis via sending e-mail allows you to generate repeat sales which can be up to four times more profitable than the initial purchase. Moreover, this bulk marketing system is extremely cost-efficient too.