In marketing terminology, to generate a lead simply means to initiate consumer’s interest about the product or service advertised. Leads are typically people who show interest in your company or business by filling up their personal information to get an offer, discount or subscription. You can even buy leads through purchasing data of your prospect clients. Most of the leads come from online advertisements, search engines, influencer marketing, personal references, telemarketing, digital contests and even some public events. A lead is converted to customer when a stranger is attracted towards your brand or the website and then makes a transaction there.
Online lead generation campaigns can be tracked with UTM parameters of Google Analytics and can be edited, if needed, based on this analysis. It also helps in retargeting and email marketing. Lead generating is a more personalized form of advertising which make it more profitable.