Missed Call Alert (MCA) is a very useful lead generation service powered by JoinIndia. It is quite common to get a message notification whenever the number you dialed is not reachable or switched off. But using it for marketing or lead generation was never thought about earlier. MCA is an innovation in itself as it the user isn’t charged any amount whereas the client gets his number added to its database. This service basically works with a toll free number calling on which the user gets a confirmation SMS that his number was registered and later an executive from the client calls the user to resolve his query.
This service can also be used for polling, voting, number verification, feedback, online registration, subscription and many more. You can ask users to sign up for loyalty programs via missed call alert. You can even run contests to engage your target audience with your brand. Many big brands like HUL, RedBus, Sony, etc are using this service for their marketing and sales.