Search engine optimization (SEO) is a very crucial element of digital marketing. It is the process of affecting the visibility of a website or a webpage in a search engine’s unpaid or organic search results. It helps you target your accurate audience and likewise adds to your profit-chart. SEO may target different kinds of search, including image search, local search, video search, news search and industry-specific vertical search engines. It includes selection of proper keywords; implementing the same in body-content, meta tags, title, blogs; framing relevant URLs; social bookmarking, etc. All these activities are performed organically are results are non-pay driven. Perfect keywords form the best content. Strategising the best content gifts your website organic appearance on the first page of the search engine. Proper SEO tactics bring your website to notice and drag relevant traffic to your page.