Short Code is a shared 5 Digit Virtual Number which basically provided by mobile network operators, on which data (SMS) can be sent by subscribers of the mobile operators. All incoming SMS, to the short code can be made available with full details to the customer. Short Code is used for 2 way communication between the businesses and its end customers. Short Codes widely used by media and entertainment sector for voting, polling, subscription, information-on-demand and contest purpose. It is also used for feedback collection, exam results, online lucky draw, lead generation and other electronic related services.
The numbers like 5xxxx are integrated with all telecom operators in India. It lets the user get their desired short code and create unlimited keyword using an easy control panel that records all the activities online. This service is beneficial for quick lead generation as probability of getting enquires is more than any other traditional media. It is best suited for B2B lead generation as the responses to the campaign is measurable in parameters like numbers, time, effectiveness, etc.